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Waterstones black friday 2017 editor summary

Waterstones Black Friday 2017 analysis:

As previously mentioned, Waterstones is known for having multiple discounts throughout each month, with most of them being niche and nature that is to say only on one range of clothing. Last November they laid out with £80 off a £20 spend, this lasted one day only which was the 2nd of November 2016. This was followed by 3 for 2 on socks and 20% off jumpers and cardigans, is lasting a week. The Waterstones Black Friday sale started on the 24th of November, this was the Thursday. It offered 50% off for the whole weekend and ended on Tuesday. We expect the Waterstones Black Friday sale to start at least one day early this year. On the 30th of November they reverted back to the standard sales like 10 pounds of hoodies and £20 off sweatshirts. It is worth noting that in December Waterstones had 20% off everything from the 5th and had 25% off everything on the 14th. Each of these only lasted one day. The boxing day sales started on Christmas Eve, with up to 50% off, as you will notice this is the same discount as featured on Black Friday.

Waterstones Black Friday statistics and analysis:

Beauty retailer Waterstones specialises in cosmetics, make-up and skincare, and although beauty retailers often have large discounts because off large margins and markups, Waterstones offers a rather modest 10% discount on Black Friday. However, don't get confused this is a legitimate sale on all items sitewide. Waterstones has seen a year on year growth with black Friday traffic, starting in 2013 there was a 10 fold increase the next year and a further 80% increase in 2015. Waterstones ranks 36th on our top 450 Black Friday sales, and is in our top 10 for beauty retailers. Which is quite an impressive feat considering Waterstones only sales own brand products. We estimate that they had over 30000 visitors last Black Friday, and an my expert opinion that is still room to grow with greater online promotion and the possibility of a larger discount on black Friday it self.

Waterstones overview and delivery options:

Waterstones is a mid to High range homeware retailer with women's fashion options. Known for its floral Styles, this is an international brand which is easily recognised by its own pattern. We like a note to joules clothing with a strong individuality. Black Friday at Waterstones will offer free click and collect on all purchases, however would recommend you wait until later on to collect your items as it's obviously going to be very busy on that day. Standard delivery costs £3.95 but free delivery on items over £40.