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Gant black friday 2017 editor summary

Gant Black Friday summary and statistical analysis by the expert Black Friday:


Gant is a mid-range female fashion retailer that attracts under 40s. Gant is one of the few online retailers that still has a Black Friday sale. We believe that this is a small missed opportunity as there is online demand for a sale of Gant Black Friday. Already in 2013 people were looking for Black Friday on the website Gant, this accelerated a lot in 2014, when 29,000 people visited the website. The year 2015 saw a plateau in figures, however, last year there was an increase of 24% to around 40,000. That could be a handful of retailers that follow the current business model of no discount before Black Friday. Many reasons are proposed for this, such as weighing the cost and benefit of discounting in a very busy time for retailers. That is, in the run up to Christmas many buyers look for party dresses and clothes for a night's work. If you can find the cheap items obviously this affects the margins of Gant. On the other hand, sales will go down in that. Offer a sale because other retailers have stocks with big discounts. Companies that do not discount Black Friday tend to have a very solid customer base and a very strong identity.


Gant Black Friday last year


As mentioned above, Gant did not have a sale on Black Friday last year. However, at the beginning of November, we had 25% of all party dresses. Turning to December, the only sale on the entire site began on December 25.


Click and collect and deliver in Gant:


Gant offers a free collection of the department store, this is standard in all its sales. If you want delivery to your home it will cost £ 3.75, or it is free if you spend more than £ 75.