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Estee Lauder black friday 2017 editor summary

Estee Lauder Black Friday 2017 Summary:

Estee Lauder is doing an excellent online promotion job on their Black Friday sale. It's hard to decipher Black Friday's sales positions from standard sales items because Estee Lauder closes often is already heavily discounted. But given the rules and regulations for sale, you can be sure that they carry a full price point for at least two months before being reduced. TKMaxx continues its success in the high street. Many new stores are opening, including a big shop on Edinburgh Princess Street. We expect the Black Friday sale to start early, possibly on Tuesday, November 21st. TKMaxx is known for its limited items and sizes, so we think it's very important to get up early to make sure you have the best options on what you want to buy because I was staying on Black Friday myself.


Estee Lauder Black Friday's statistics:


After having seen a meteoric rise in the number of Black Friday visitors in 2013, Estee Lauder adopted the Black Friday trend in 2014. This or ten times growth and visitors, followed by a peak in 2015 with an additional 60 increase % in the number of visitors. Last year there was a fall of 18%, so they will seek to change this this year. This is quite unusual, we most of the retailers have seen an interannual growth, with our statistics showing an average growth last year of 40%. You are likely to hypothesize that the Estee Lauder will push there this year, perhaps with the biggest discount or an online television campaign to increase sales. Although this could be difficult because last year they offer a 25% discount on everything, including the sale items, when they had an existing sale of 50% discount.


Last year, Estee Lauder Black Friday:


Estee Lauder's Black Friday last year was the 31st most popular Black Friday sale in the United Kingdom (out of the 475 stores we monitor) we estimate that they saw 36,000 Black Friday visitors. It is common in many stores on Black Friday does not start on Friday. And in the same way with Estee Lauder, they made discounts in November 2016. On November 4, Estee Lauder had a discount of 30% on the sale of lingerie and sleepwear, until November 11, when 50% of the discount was discounted. the selected articles. Without a break from sales, Estee Lauder had Black Friday on Wednesday when he had up to 50% off on everything. Then, two days later, they obtained an additional 25% of that sale. The sale of Black Friday was extended until November 1, 2016. Therefore, we estimate that this year has a full week to buy, as usual, we recommend that it be made early to ensure that they have obsolete sizes and availability.


Estee Lauder Black Friday statistics;


Estee Lauder adopted Black Friday and 2014 and observed a meteoric increase in the number of visitors to the website. It jumped from an estimated 2000 people to 36,000 people in 2014. The best growth continued in 2015 with an additional 100% increase to 72,000 people. Brother, surprisingly, the low last year, this or I falls about 33% in the number of people who visit. The statistics we use to look at this comes from Similarweb mainly, so there could be a margin for error here.


Estee Lauder ranked 28th out of the 475 stores we surveyed last year, this is an incredibly solid show, especially for a clothing brand. We imagine that this year they will seek to resume the path with greater growth after the sale of 30% last year.