Latest Black Friday Clothing DealsView All Black Friday Deals


Black Friday 2017 Countdown Timer


Beaverbrooks black friday 2017 editor summary

Beaverbrooks Black Friday statistical analysis by the Black Friday 2017 UK;

The luxury women's retailer Beaverbrooks is no stranger to Black Friday sales. This will be the fourth year they have adopted the Black Friday phenomenon from the US. Even as far back as 2013 people were searching for Black Friday at Beaverbrooks, however it was only in 2014 that the website listed it as a sale. We estimate the Beaverbrooks so a tenfold increase in vistors from 2013 to 2014, and then a further 120% increase in 2014 with an estimated 16000 visitors on Black Friday itself. Our statistics show however that Beaverbrooks had a dip in the number of visitors in 2016, possibly as much as by 38% less. This can be caused by many factors not least less promotion, lourdes demand, or an inaccuracy with the statistical tracking methods we use. Seeing this, Beaverbrooks was still our 59th largest Black Friday sale from the 470 we track. This is especially impressive seeing as Beaverbrooks is a high end brand. We estimate it is a top 10 Black Friday shop for Mid to High range women's clothing. Beaverbrooks will be looking to regain some of the Black Friday customers from last year and had significantly more this year. One possibility is to extend the Black Friday sale period from a few days to possibly one week. In my expert opinion I expect to see growth back to the 2015 numbers, as they have made a concerted effort to improve their online presence, not least through Instagram and Facebook.

Beaverbrooks Black Friday delivery and collection;

Beaverbrooks unfortunately does not offer click and collect at 8 shops, however they do have free delivery on orders over £50. If your purchase is not over £50, standard delivery cost £3.95. Beaverbrooks is a very confident retailer, however I feel that there may be real option to offer a better discount this here because it is clear demand for it and other competitors who offer a greater discount at this time.

Last year's Beaverbrooks Black Friday:

Beaverbrooks was one of the only retailers to actually start Black Friday on Friday itself. And we suspect it will be the same this year. Prior to Black Friday on November, Beaverbrooks offers final reduction the 40% on the 7th of November until the 14th of November. Additional lines were added on Black Friday, as 40% was advertised as the discount percentage on that sale day. Beaverbrooks sale finished promptly after Black Friday and you had to wait until Christmas day to have another sale, which was also up to 40% off. This is a running trend with Beaverbrooks sales when they are sitewide.